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虎嗅 2026-03-31

Sometimes Putting on a Melodramatic Act Is an Emotionally Easy Shortcut

Melodrama as an emotional shortcut

A recent essay in Huxiu argues that recurring cultural melodramas — golden-age nostalgia and apocalyptic forecasts — are emotional shortcuts societies use to avoid the anxiety of rapid change. The piece traces the pattern from millennium panics in Christian Europe to worries about cars replacing coachmen, and now to fears that AI and short-form video will consign cinema to history. Is film really dying? The article suggests this is less a factual diagnosis and more a ritualized response to dislocation: romanticize the past, demonize the future, and relieve the pressure of the present.

What it means for film and creators

Huxiu frames the ongoing "film is dead" debates as a symptom of a larger collapse in cultural gatekeeping. As distribution and taste migrate from top-down institutions to mass platforms, aesthetic authority is being redistributed. It has been reported that many creators feel caught between an inherited elite aesthetic and a powerful, populist market; the result, the essay contends, is often stylistic compromise or outright opportunism. The piece singles out Zhang Yimou (张艺谋) as a rare example of a director whose aesthetic and era-alignment remain coherent, while others oscillate and sputter.

A practical conclusion

The Huxiu writer contends that cinema will likely follow patterns seen in other arts: diminished commercial dominance but continued creative vitality. Films may become, in influence, more like poetry or novels — less central commercially but no less meaningful for those who seek them. Above all, the prescription is personal: creators and audiences regain clarity when they stop dramatizing their own decline and admit whether they make or watch movies out of conviction or convenience. Amid rapid technological shifts — from generative AI to new platforms reshaping distribution — that honesty may be the most durable response.

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