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虎嗅 2026-03-28

Zong Fuli's 'Decluttering' Marks the End of the Zong Qinghou Era's Industrial Dream

What happened

Hangzhou Wahaha Precision Machinery Ltd., a long‑running industrial arm of beverage giant Wahaha (娃哈哈), has formally entered dissolution and liquidation, and more than 200 employees have received notices that their labour contracts will be terminated. It has been reported that the move—a turnaround announced just after the 2026 Lunar New Year—was driven by Zong Fuli (宗馥莉) and her close management team and represents a decisive shutdown of the group's decade‑long push into smart equipment, robotics and industrial components. Reportedly, the liquidation process was initiated and overseen by entities controlled by Zong Fuli, with a clear, fast execution chain.

Background

Wahaha Group (娃哈哈集团), founded and long led by patriarch Zong Qinghou (宗庆后), built the precision machinery unit in the late 1990s to support in‑house production lines. Over time the division evolved into a research and development hub—peaking at roughly 300 staff and claiming near 300 patents across packaging equipment, handling robots and motor drives—but it remained heavily dependent on internal demand and failed to establish a stable, external revenue stream. The unit’s closure, officials say, follows years of capital deployment without sustainable profitability and mounting governance and complexity from legacy share structures.

Why it matters

This is a classic generational pivot: Zong Fuli is pruning non‑core, low‑return businesses to refocus Wahaha on its cash‑generating beverage business, which accounts for more than 95% of group revenue. For Western readers, the significance is twofold. First, it highlights a broader pattern in China where second‑generation leaders pare back the multi‑pronged portfolios built during rapid growth to sharpen operational efficiency. Second, amid rising domestic competition, changing channel dynamics and broader supply‑chain pressures, many consumer groups are choosing depth over breadth—investing in product innovation, brand renewal and supply‑chain resilience rather than long‑shot industrial diversification.

The decision has provoked debate inside China: some lament the loss of a decade of technological investment and a specialised team; others call it a necessary, rational correction. For Zong Fuli, the immediate test is not the subtraction itself but whether the subsequent “addition”—reinvesting resources into core capabilities—delivers growth. Reportedly, the company will concentrate capital and management attention on product iteration, channel efficiency and supply‑chain optimisation; the coming months will show whether that focused strategy can sustain a national household brand through a more mature and competitive market.

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