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虎嗅 2026-03-19

China’s auto exports surge again in 2025 — and they’re changing what global buyers think

Exports up 30% despite a Russia shock

China’s auto industry posted another blockbuster year in 2025, with exports rising roughly 30% to more than 8.2 million vehicles, according to industry tallies — a narrative that masks two competing forces. On one hand, exports to Russia plunged almost 50% after Moscow raised import taxes and closed parallel-import channels; on the other hand, shipments to the rest of the world jumped sharply. Excluding Russia, exports rose about 48% year‑on‑year (from 5.15 million in 2024 to 7.64 million in 2025), a sign that Chinese cars are winning new markets rather than merely filling one temporary opening.

Brands, scale and money

The winners are already obvious. BYD (比亚迪) reportedly exported about 1.05 million vehicles in 2025 — up 145% and enough to overtake Ford on the global sales ladder — while Chery (奇瑞) and SAIC (上汽) also cleared the one‑million mark and together account for a very large share of the annual gains. Other major exporters include Changan (长安), Geely (吉利), Great Wall (长城) and a cluster of state groups and new‑energy upstarts; independent and joint‑venture exporters such as Tesla China (特斯拉中国) and Guangshu Auto (光束汽车) added tens of thousands more. Customs valued vehicle exports at about 9,950 billion yuan, with auto parts exports exceeding $90 billion. At home, falling retail prices trimmed domestic auto retail sales, underlining why manufacturers now look to overseas markets as a strategic growth engine.

Geopolitics, tariffs and changing minds

Political frictions and new trade barriers remain a real headwind — it has been reported that some European negotiations stalled amid tariff concerns, and a number of countries have erected non‑tariff barriers aimed at Chinese models. Yet many markets have moved the opposite way: Mexico, the UAE, the UK (+73% to 336,000 imports), Brazil, Australia, the Philippines and several African and Southeast Asian states recorded strong double‑digit growth in Chinese imports. Reportedly, Western media coverage praising Chinese electric vehicles and high‑profile comments by industry figures have helped shift consumer perceptions: where some buyers once equated foreign brands with quality, more customers now see Chinese EVs as “low‑cost, high‑value” choices. Can tariffs and politics undo a change in consumer mindsets once it has taken hold? The industry is betting not.

What comes next?

The broader implication is structural. Export markets are becoming a lifeline that will determine which Chinese makers survive a brutal home‑market consolidation — industry analysts say only a fraction of the current 129 NEV brands will be financially sustainable by 2030. To scale globally, Chinese automakers will increasingly build plants overseas and deepen local partnerships, mirroring strategies once used by Japanese groups. In short: the 2025 numbers are not just a cyclical spike. They are evidence that China’s auto industry has moved from volume to global brand relevance, and that global consumer mindsets on value and technology are being reshaped in ways that trade policy alone may struggle to reverse.

Policy
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